- Leeds becomes one of 32 Yorkshire Bank branches stores in the region to rebrand as Virgin Money
- 67 Yorkshire Bank branches in total will rebrand to Virgin Money stores
- Virgin Money’s nationwide network of stores will operate under the new brand by spring 2021
The former Yorkshire Bank in Leeds city centre will become a Virgin Money store, following a major makeover as part of its multi-million pound national rebrand programme.
The newly rebranded store, situated on the site of the old Virgin Records store in Briggate, is the latest example of Virgin Money’s new approach to what a bank branch can offer. Once Covid-19 restrictions have been lifted, customers will be able to experience the full range of the new store’s features, including a space for entrepreneurs to co-work and create, a venue for events and much more as Virgin Money invests in UK high streets as part of its nation-wide rebrand.
Customers will continue to benefit from the same friendly and knowledgeable teams, providing excellent customer service and access to a wide range of Virgin Money products and services from current account to mortgages and credit cards. Customers will also have access to exclusive products and services from the wider Virgin Group of businesses.
Each rebranded store will offer full banking services to all 6.6 million customers in the Virgin Money Group, vastly increasing the network of available stores to existing Yorkshire Bank, Clydesdale Bank and Virgin Money customers. Over the coming months customers will also begin to see credit cards, banking apps and account statements change to Virgin Money as part of its wider rebrand activity.
The rebranding of its national network of Clydesdale Bank, Yorkshire Bank and Virgin Money sites to the new Virgin Money look and feel will be complete by spring 2021, bringing all stores under a single brand.
Paul Titterton, Head of Personal Distribution at Virgin Money said: “These are exciting times for Virgin Money as we invest in our stores and move to a single brand for all customers, blending the best of digital with a network of high street stores. We can’t yet welcome our customers into the store’s fantastic venue space, but we’re looking forward with optimism to happier times when we will be a thriving hub in the city. While it marks the end of an era for the historic Yorkshire Bank brand in Leeds, our customers will benefit from the same dedicated and knowledgeable support from our colleagues in store, with some added Virgin sparkle.”
As part of the programme, 67 Yorkshire Bank branches will be rebranded to Virgin Money Stores, including 32 across the Yorkshire region.
Virgin Money are in communication with its customers in advance of their own branch being rebranded to let them know about when they can expect the changes to be made.